Selected Work
A New Era for Brown Thomas Arnottsat BTARebuilt both flagship retail apps from the ground up, unifying design systems, introducing loyalty integration, and hitting aggressive targets.
Engagement Ring Order Trackingat ChupiLed a cross-functional redesign of Chupi’s post-purchase experience, transforming order anxiety into transparency and increasing customer satisfaction through better communication design.
Digitally Sizing Ringsat ChupiDesigned and launched a 0→1 tool that let customers size rings accurately at home — a lean, innovative solution that became one of Chupi’s top acquisition features.
Optimising Product Pagesat ChupiDirected iterative, data-driven improvements to Chupi’s e-commerce product pages — aligning design and engineering to deliver faster, testable updates and measurable revenue lift.
New Brown Thomas & Arnotts Websitesat BTALed UX on a two-year replatforming of Ireland’s oldest department store — merging AEM and Shopify into a modern, scalable e-commerce architecture and design system.
Research PublicationSelfCo-authored academic research on 3D and AR product presentation — exploring how visual realism affects mental imagery, product uncertainty, and purchase confidence.
About
I’m Rob, a product and design leader based in Dublin. My work sits at the intersection of design, psychology, and technology, helping teams build systems that grow businesses and simplify lives.
I hold an MSc in UX Design and a BSc in Psychology from IADT Dun Laoghaire, and I currently lead product experience at Brown Thomas Arnotts. I also mentor emerging designers through The UX Tree, helping them bridge the gap between design craft and strategic impact.